What does Value Oriented Recruiting primarily focus on in the recruiting process?

Value Oriented Recruiting places a strong emphasis on the relationship between the recruiter's values and the values of the potential sailor. This approach is centered around understanding the individual's aspirations, goals, and personal values to create a strong emotional connection with the Navy. By focusing on transforming prospects into sailors, this method seeks to identify candidates who not only meet the qualifications needed but also resonate with the core values of the Navy, thereby enhancing commitment and retention. This transformation process involves a deep engagement with prospects, ensuring that their motivations align with the Navy's mission and that they see the service as a fitting choice for their personal values and life goals.