What are the 3 W's for sales starters?

The concept of the 3 W's for sales starters consists of essential questions that help frame a conversation and establish context in a sales environment. The correct answer focuses on engaging the potential client from the onset by clarifying the topic at hand, outlining what will be discussed, and establishing the significance of the discussion. This structure helps build rapport and sets a clear agenda, allowing for a more productive and focused conversation.

By starting with “What are we talking about?” you provide clarity on the subject, ensuring both parties understand the context. Following up with “What are we going to talk about?” helps outline the specific points of discussion, allowing for organized dialogue. Lastly, addressing “Why are we talking?” emphasizes the importance of the topic and engages the client’s interest by connecting the conversation to their needs or concerns.

This approach not only aids in capturing and maintaining attention but also fosters a collaborative atmosphere where the client feels their needs are being prioritized.