In recruitment, what does building rapport with potential recruits help to achieve?

Building rapport with potential recruits is crucial in the recruitment process as it encourages open and honest communication. When a recruiter establishes a good relationship with recruits, it fosters trust and makes recruits feel more comfortable discussing their aspirations, concerns, and motivations regarding military service. This level of openness enables the recruiter to better understand the individual's needs and effectively communicate the corresponding benefits and opportunities available within the Navy. Furthermore, a strong rapport can lead to more meaningful discussions, allowing recruits to ask questions and express doubts, ultimately helping them make informed decisions. By prioritizing open dialogue, the recruiter is more likely to engage recruits effectively and maintain their interest throughout the recruitment process.